Engage with millions of
Gen Z
through
urban sports
and street
culture
Connect with a global street culture audience through our high-level network of skateboarding, parkour, graffiti, breakdance and BMX athletes and creators.
Engage with millions
of
Gen Z
through urban
sports and street culture
Connect with a global street culture audience through our high-level network of skateboarding, parkour, graffiti, breakdance and BMX athletes and creators.
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why brands
PARTNER with
CityLegends
• Access to hard-to-reach Gen Z audience
• Authentic creator driven storytelling
• Digital platform + real world activations
• Culture input from thousands
100M+
Fans reach
750k+
Athletes
21+
Countries with
active communities
67%
Gen Z (age 16 to 29)
wAYS TO PARTNER
with us
ways to
partner
Digital Campaigns
· Branded leagues
· Social first campaigns
· In-app promotions & product integration
Live Event Activation
· Community events and competitions
· Local and national activations
· Brand experiences inside youth culture scenes
Influencer and Athlete Content
· 100M+ influence network
· Storytelling by hero’s
· Multi-platform across Instagram, TikTok & YouTube
TRUSTED BY
USECASES
Vodafone
3.2M+
Their challenge
Showcase 5G possibilities among Gen Z.
What we did
Hosted live 5G Battles between Dutch cities with 1000+ micro-influencers & 4 pro street creators.
Region
The Netherlands.
Results
800 battles, 600+ content pieces and 3.2M views.
etnies
102M+
Their challenge
A sustainable campaign with global reach.
What we did
We’ve built the Online Street Comp using our CityLegends platform. No travelling needed, and the world was invited. Led by our 8 top creators from our athlete network.
Region
EU & US focused.
Results
1032 athletes participated, 102M+ fans reached, mega success.
ohlay
8k attendees
7.4M+
7.4M+
Their challenge
Bring their communities together, physically.
What we did
Set up pop-up jams in Los Angeles, Chicago, Barcelona and London. Creating a massive amount of branded UGC content and letting attendees share it.
Results
8.000 attendees, 7.4M+ reach.
BERG
1 new pro athlete
100+ submissions
12M reach
100+ submissions
12M reach
Their challenge
Turn BERG trampoline into a cultural product.
What we did
Set up a scouting contest, led by the world's leading tricking ambassadors, where amateurs could join, create and share content.
Results
1 new pro athlete, 100+ submissions, 12M reach.
LET'S BUILD CULTURE
Together
Partner with CityLegends to connect with the next generation of athletes, creators and fans.
