Engage with millions
of Gen Z through urban sports and street culture
Connect with a global street culture audience through our high-level network of skateboarding, parkour, graffiti, breakdance and BMX athletes and creators.
Engage with millions
of Gen Z through urban sports and street culture
Connect with a global street culture audience through our high-level network of skateboarding, parkour, graffiti, breakdance and BMX athletes and creators.
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// SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // CONTESTS // CASH FOR TRICKS // MEET-UPS // EVENTS // CHALLENGES // SPOTS // 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why brands partner with us
Our integrated marketing approach connects brands directly with Gen Z audiences through authentic creator-driven storytelling.
We combine the power of digital platforms with impactful real-world activations to create memorable brand experiences that resonate where it matters most. Our strategy is informed by genuine cultural insights gathered from thousands of community voices, ensuring your message reflects what actually moves today's audience.
This dual-channel methodology amplifies your reach across both online and offline touchpoints, building genuine connections that drive engagement and brand loyalty.
100M+
Fans reach
750k+
Athletes
21+
Countries with
active communities
67%
Gen Z (age 16 to 29)
creators we have worked with
JOHNNY RINGER
SKATEBOARDING
1.65M + followers
bob reese
PARKOUR
15M+ followers
RYAN ORELL
SCOOTERING | bmx
1M+ followers
ROLAND HANNIGAN
PARKOUR
538k+ followers
jeff dechesare
skateboarding
374k+ followers
TANNER WITT
FLIPPING
5M+ followers
+100 more
creators we have worked with
JOHNNY RINGER
SKATEBOARDING
1.65M + followers
bob reese
PARKOUR
15M+ followers
RYAN ORELL
SCOOTERING | bmx
1M+ followers
jeff dechesare
skateboarding
374k+ followers
ROLAND HANNIGAN
PARKOUR
538k+ followers
TANNER WITT
FLIPPING
5M+ followers
+100 more
with us
wAYS TO PARTNER
ways to partner
Digital Campaigns
We create branded leagues that engage audiences through competitive experiences.
Our social-first campaigns are built for native platform performance from day one. We leverage in-app promotions and product integrations that feel natural to the user experience.
Live Event Activation
We activate your brand through community events and competitions that build genuine connections.
Our local and national activations reach Gen Z where they actually gather, both online and in person. We design branded experiences embedded directly inside youth culture scenes and communities.
Influencer and Athlete Content
Our 100M+ influence network gives your brand access to authentic creator voices across demographics.
We tell your brand story through hero creators who genuinely resonate with their audiences. We amplify your message across multiple platforms—Instagram, TikTok, and YouTube—where Gen Z spends their time.
our Partners
USECASES
Vodafone
3.2M+
Their challenge
Showcase 5G possibilities among Gen Z.
What we did
Hosted live 5G Battles between Dutch cities with 1000+ micro-influencers & 4 pro street creators.
Region
The Netherlands.
Results
800 battles, 600+ content pieces and 3.2M views.
etnies
102M+
Their challenge
A sustainable campaign with global reach.
What we did
We’ve built the Online Street Comp using our CityLegends platform. No travelling needed, and the world was invited. Led by our 8 top creators from our athlete network.
Region
EU & US focused.
Results
1032 athletes participated, 102M+ fans reached, mega success.
ohlay
8k attendees
7.4M+
7.4M+
Their challenge
Bring their communities together, physically.
What we did
Set up pop-up jams in Los Angeles, Chicago, Barcelona and London. Creating a massive amount of branded UGC content and letting attendees share it.
Results
8.000 attendees, 7.4M+ reach.
BERG
1 new pro athlete
100+ submissions
12M reach
100+ submissions
12M reach
Their challenge
Turn BERG trampoline into a cultural product.
What we did
Set up a scouting contest, led by the world's leading tricking ambassadors, where amateurs could join, create and share content.
Results
1 new pro athlete, 100+ submissions, 12M reach.
LET'S BUILD CULTURE
Together
Partner with CityLegends to connect with the next generation of athletes, creators and fans.
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